*Privacy Policy

Notice of liability: The following sample was created by a lawyer according to the typical requirements of an online shop. However, you should only use the sample after careful examination and adaptation to your specific business model. The following sample therefore contains additional information that you have to observe and passages that you have to check and adjust if necessary. Please remove the information after processing. Get legal advice if in doubt. Copyright: You may use the sample within the domain / website as long as your license also applies to it. Disclosure to third parties is not permitted.
Data protection
This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the websites, functions and content connected to it, as well as external online presences, e.g.
our social media profile. (hereinafter collectively referred to as the “online offer”). With regard to the terminology used, e.g. “Processing” or “responsible person”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Note: For sole proprietors, please give “owner” instead of “managing director”.
Responsible:
Name / Fa .:
Street, Nr.:
Postal code City Country:
Commercial Register / No .:
Managing director / owner:
Phone number:
E-mail address:
Note: Only the email address is mandatory, the other details are optional. Please note: Data protection officers only have to be specified if they have been ordered. An order is in accordance with § 38 BDSG-New already from 10 employees who process personal data (for which practically an e-mail inbox is sufficient).
Data protection officer:
Surname:
Street, Nr.:
Postal code City Country:
Phone number:
E-mail address:
Types of data processed:
Note: The following information includes the typical processed data and affected categories (the explanations in the brackets are only for clarification and can be adjusted or deleted):
– Inventory data (e.g., names, addresses).
– Contact details (e.g., email, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Contract data (e.g., subject of contract, term, customer category).
– Payment data (e.g., bank details, payment history) – Usage data (e.g., websites visited, interest in content, access times).
– Meta / communication data (e.g., device information, IP addresses).
Processing of special categories of data (Art. 9 Para. 1 GDPR):
Note: Please select whether and if so which categories of special types of personal data are processed. This includes data regarding: racial and ethnic origin, political opinions, religious or ideological beliefs, union membership, genetic data, biometric data for the unique identification of a natural person, health data, data on sexual life or sexual orientation.
Such data can e.g. processed in the erotic or sanitary area, however, are rather the exception.
In this case, alternatively enter: “The following special categories of data are processed:” … “
No special categories of data are processed.
Categories of data subjects:
Note: Please select the relevant categories of the data subjects, delete the ones that do not apply or add your own information.
– Customers, interested parties, visitors and users of the online offer, business partners.
– Visitors and users of the online offer.
In the following, we refer to the data subjects collectively as “users”.
Purpose of processing:
Note: Please delete those that do not apply or supplement the purposes of processing with your own information.
– Providing the online offer, its content and shop functions.
– Provision of contractual services, service and customer care.
– Answering contact inquiries and communicating with users.
– Marketing, advertising and market research.
– Safety measures.
Please indicate the status of the data protection declaration.
Status: month / year
1. Terms used
1.1. “Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

1.2. Processing ”means any process or series of processes in connection with personal data with or without the help of automated processes. The term goes far and covers practically every handling of data. 1.3. The “person responsible” is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.
2. Relevant legal bases
In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
3. Changes and updates to the data protection declaration
We ask you to inform yourself regularly about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or any other individual notification.
Note: Remove the reference to encryption if your offer is not encrypted.
However, delivery of the website via https is to be regarded as an obligation.
4. Security measures
4.1. In accordance with Art. 32 GDPR, we take appropriate technical considerations, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk; The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as the access, input, transfer, securing availability and its separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).
4.2. The security measures include in particular the encrypted transmission of data between your browser and our server.
5. Disclosure and transmission of data
5.1. If we disclose data to other people and companies (processors or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g.
if a transfer of the data to third parties, such as payment service providers, acc. Art. 6 para. 1 lit. GDPR is required to fulfill the contract), you have consented, a legal obligation provides for this or based on our legitimate interests (e.g. when using agents, hosting providers, tax, business and legal advisors, customer care, accounting, accounting and similar services that allow us to efficiently and effectively fulfill our contractual obligations, administrative tasks and duties).
5.2. If we have third parties processing data on the basis of a so-called
If you commission an “order processing contract”, this is done on the basis of Art. 28 GDPR.

6. Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done as part of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it happens to fulfill our (pre) contractual obligations, based on your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. I.e. the processing takes place e.g. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
7. Rights of the data subjects
7.1. You have the right to request confirmation as to whether the data in question are being processed and for information about this data and for further information and a copy of the data in accordance with Art.
7.2. You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
7.3. In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to request that the processing of the data be restricted.
7.4. You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Art. 20 GDPR and to be transmitted to other responsible persons.
7.5. You have also gem. Art. 77 GDPR the right to lodge a complaint with the responsible supervisory authority.
8. Right of withdrawal
You have the right to give consent in accordance with Revoke Art. 7 Para. 3 GDPR with effect for the future.
9. Right to object
You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can be made in particular against processing for direct marketing purposes.
Cookies and right to object to direct advertising 10.1. “Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie e.g. the contents of a shopping cart in an online shop or a login status can be saved. Cookies are referred to as “permanent” or “persistent” and remain saved even after the browser is closed. For example, the login status is saved if the users visit it after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies from providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of “first-party cookies”).
10.2. We use temporary and permanent cookies and clarify this in the context of our data protection declaration.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser.
Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

10.3. A general objection to the use of cookies used for online marketing purposes can be found on a large number of services, especially in the case of tracking, via the US website <a href = “http://www.aboutads.info/choices/“
rel = “nofollow“> http://www.aboutads.info/choices/ </a> or the EU website <a
href = “http://www.youronlinechoices.com/”
rel = “nofollow“> http://www.youronlinechoices.com/ </a>. Furthermore, cookies can be saved by switching them off in the browser settings. Please note that not all functions of this online offer can then be used.
Note text: Please select the relevant information for Germany or Austria.
Please change this information if you have other storage requirements: 11. Deletion of data
11.1. The data processed by us is deleted in accordance with Articles 17 and 18 GDPR or its processing is restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no statutory retention requirements to prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted.
I.e. the data will be blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax law reasons.
11.2. Germany: According to legal requirements, storage is carried out in particular for 6 years in accordance with Section 257 (1) HGB (trading books, inventories, opening balance sheets, annual accounts, trading letters, booking receipts, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records , Management reports, booking vouchers, commercial and business letters, documents relevant for taxation, etc. 11.3.Austria: According to legal requirements, storage is carried out in particular for 7 years according to § 132 Para , Statement of income and expenditure, etc.), for 22 years in connection with land and for 10 years in documents in connection with electronically provided services, telecommunications, radio and television services, which are provided to non-entrepreneurs in EU Member States and for which the Mini One Stop Shop (MOSS) is used.
12. Order processing in the online shop and customer account
12.1. We process our customers’ data as part of the ordering processes in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.
12.2. The processed data includes inventory data, communication data, contract data, payment data and the data subjects include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to save the login status.
12.3. Processing is based on Art. 6 Para. 1 lit. b (Execution of order processes) and c (Archiving required by law) GDPR. The information marked as required is required to justify and fulfill the contract. We only disclose the data to third parties within the scope of delivery, payment or within the scope of legal permits and obligations towards legal advisers and authorities. The data will only be processed in third countries if this is necessary to fulfill the contract (e.g. at the customer’s request for delivery or payment).
12.4. Users can optionally create a user account, in particular by viewing their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention for commercial or tax law reasons in accordance with Art. 6 Para. 1 lit. c GDPR necessary. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation. It is the responsibility of the users to back up their data if the termination is successful before the contract ends.

12.5. As part of the registration and renewed registration and use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c GDPR.
12.6. The deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of storing the data is checked every three years; in the case of statutory archiving obligations, deletion takes place after its expiry (end of commercial law (6 years) and tax law (10 years) retention requirement); Information in the customer account remains until it is deleted.
Note: 1. Please remove the passage if you do not analyze the buyer’s data as described.
13. Business analysis and market research
13.1. In order to operate our business economically, to be able to recognize market trends, customer and user requests, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer. The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, for example on their purchase processes. The analyzes serve us to increase the user friendliness, the optimization of our offer and the economic efficiency.
13.2. If these analyzes or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analyzes and general trend determinations are created anonymously if possible.
Note: 1. Please remove the passage if you are not using the service.
2. A customer’s creditworthiness can be checked if there is otherwise a risk of non-payment, ie if the goods are delivered without payment being received (ie
if the customer chooses to purchase on account). On the other hand, there is no risk of default if the customer chooses the option prepayment or makes the payment via third-party providers such as PayPal.
It should also be noted that obtaining automatic credit information is an “automated decision in individual cases” according to Art. 22 GDPR, ie a legal decision without human participation. This is permissible if the customer has consented or this decision is necessary for the conclusion of the contract. Whether the decision is necessary has not yet been conclusively clarified, but is often taken for granted, including by the author of this sample. However, if you want to rule out any risk, you should get your consent.
Consent is also necessary if the credit check is already being used to decide whether the option “on account” should be shown. Because it could have been that the customer would have decided in advance for the advance payment or PayPal and the credit check would not have been necessary.
Such consent could be, for example, as follows:
I agree that a credit check will be carried out in order to decide in an automated process (Art. 22 GDPR) whether the option of purchase on account is offered. You can find further information on the credit check, the credit bureaus used and the procedure as well as the options for objection in our data protection declaration. 14. Credit Report
14.1. If we make advance payments (e.g. when purchasing on account), we reserve the right to obtain identity and credit information in order to safeguard legitimate interests in order to assess the credit risk based on mathematical-statistical processes from specialized service providers (credit reporting agencies).
14.2. As part of the credit check, we transmit the following personal data of the customer (name, postal address, date of birth, details of the type of contract, bank details [please provide additional data if necessary]) to the following
credit agencies : [Please specify the credit agencies here, eg:] SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection information: https://www.schufa.de/de/ueber-uns/daten-scoring/.
14.3. We process the information received from the credit bureaus on the statistical likelihood of a payment default as part of an appropriate discretionary decision regarding the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.
14.4. The decision as to whether we make advance payment is made in accordance with Art. 22 GDPR solely on the basis of an automated decision in individual cases, which our software makes on the basis of information from the credit reporting agency.
14.5 If we obtain express consent from you, the legal basis for the credit check and the transmission of the customer’s data to the credit agencies is consent in accordance with. Art. 6 para. 1 lit. a, 7 GDPR. If no consent is obtained, our legitimate interests in the reliability of your payment claim are the legal basis in accordance with. Art. 6 para. 1 lit. f. GDPR.
Note: If third-party CRM systems are used, their providers must be named.
In addition, order processing contracts (or “data processing agreements”) must be concluded with the providers. If the providers process the data of the users in the third country, special guarantees must exist (e.g. Privacy Shield)
Example:
14.4 We use the CRM system “Helpdesk”, provided by Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, USA) based on our legitimate interests (efficient and quick processing of user inquiries). For this purpose, we have concluded a contract with Help Scout with so-called
standard contractual clauses, in which Help Scout only undertakes to process user data in accordance with our instructions and to comply with the EU data protection level.
Help Scout is also certified under the Privacy Shield Agreement and thereby offers an additional guarantee to comply with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000KzX1AAK&status=Active). </span> 15. Establishing contact and customer service
15.1. When contacting us (via contact form or email), the information provided by the user for processing the contact request and processing it in accordance with Art. 6 para. 1 lit. b) GDPR processed. 15.2. The information provided by users can be stored in our customer relationship management system (“CRM system”) or a comparable request organization.
15.3. We delete the requests if they are no longer necessary. We check the necessity every two years; We save inquiries from customers who have a customer account permanently and refer to the information on the customer account for deletion. The statutory archiving obligations also apply.
Note: If not already done: Please ask the respective web hosts for a so-called “order processing contract” (or “data processing agreement”). This is required by law because the hoster collects personal data of the website visitors for you.
16. Collection of access data and log files
16.1. On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f.
GDPR data about every access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider .
16.2. For security reasons (e.g. to investigate misuse or fraud), log file information is stored for a maximum of seven days and then deleted.
Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.
17. Online presence in social media
17.1. We maintain on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f.
GDPR online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to be able to inform them there about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.
17.2 Unless otherwise stated in our data protection declaration, we process the data of users provided that they communicate with us within the social networks and platforms, e.g. write posts on our online presence or send us messages.
Note: 1. Please remove the passage if you are not using the service. 2. Please note the requirements when using Google Analytics: IP anonymization must be active https://support.google.com/analytics/answer/2905384?hl=de; 2.) and the “Addendum to data processing” must be accepted in the administrative area of Google Analytics (or a current contract, as far as Google communicates this).
If the “remarketing” or “Google Analytics Audiences” functions are used, the following passage to these functions must also be included as a second point: 17.2. We use Google Analytics to display the advertisements placed within the advertising services of Google and its partners only to those users who have shown an interest in our online offer or the specific characteristics (e.g. interests in certain topics or products based on the visited Websites determined) that we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of marketing audiences, we would also like to ensure that our advertisements correspond to the potential interest of the users and are not annoying.
18. Google Analytics
18.1. We use
Google Analytics, a web analytics service provided by Google LLC (“Google”) , based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f ) GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
18.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (<a
href = “https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active“
rel = “nofollow“
target = “_blank“> https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active </a>).
18.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles of users can be created from the processed data.
April 18 We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
18.5. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: <a
href = “ https://tools.google.com/dlpage/gaoptout?hl=de “rel =“ nofollow “
target =“ _blank “> https://tools.google.com/dlpage/gaoptout?hl=de </a> .
18.6. You can find further information on data use by Google, setting and objection options on the Google website: <a
href = “https://www.google.com/intl/de/policies/privacy/partners“ rel = “nofollow“
target = “_Blank”> https://www.google.com/intl/de/policies/privacy/partners </a> (“Use of data by Google when you use websites or apps from our partners”), <a href = ” https://policies.google.com/technologies/ads “rel =“ nofollow “
target =“ _blank “> https://policies.google.com/technologies/ads </a> (“ Use of data for advertising purposes ”), <a href = “https://adssettings.google.com/authenticated” rel = “nofollow”
target = “_blank”> https://adssettings.google.com/authenticated </a> (“Manage information that Google uses to show you advertisements”). Note: 1. Please remove the passage if you have the Do not use the service. 2. This section summarizes the Google Marketing Services in order to comprehensively record the services that change frequently in terms of functionality. However, the services that are not required can also be deleted.
19. Google Re / Marketing Services
19.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f.
GDPR) the marketing and remarketing services (“Google Marketing Services” for short) from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
19.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
19.3. The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products in which he was interested on other websites, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which Google marketing services are active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also as “web Beacons ”) in the website.
With their help, an individual cookie, ie a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com.
This file notes which websites the user visits, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases entirely to one Google servers in the USA and shortened there. The IP address is not merged with user data within other Google offers. Google may also combine the above information with such information from other sources. If the user then visits other websites, the advertisements tailored to his interests can be displayed.
19.4. The data of the users are processed pseudonymously within the scope of the Google marketing services. This means that Google does not save and process, for example, the name or email address of the user, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. From Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the United States.
19.5. The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, every AdWords customer receives another “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking.
AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.
19.6. We can incorporate third-party advertisements based on the Google marketing service “DoubleClick”. DoubleClick uses cookies that enable Google and its partner websites to place ads based on users’ visits to this website or other websites on the Internet.
19.7. We can integrate third-party advertisements based on the Google marketing service “AdSense”. AdSense uses cookies that enable Google and its partner websites to place ads based on users’ visits to this website or other websites on the Internet.
19.8. We can also use the “Google Optimizer” service. Google Optimizer allows us to understand how various changes to a website affect (eg changes to the input fields, design, etc.) as part of so-called “A / B testing”. Cookies are stored on users’ devices for these test purposes. Only pseudonymous user data is processed.
19.9. We can also use the “Google Tag Manager” to integrate and manage the Google analysis and marketing services on our website.
October 19 Further information on the use of data by Google for marketing purposes can be found on the overview page: <a href = “https://policies.google.com/technologies/ads“
rel = “nofollow”> https://policies.google.com/technologies/ads </a>, Google’s privacy policy is available at <a href = “https://policies.google.com/privacy” rel = ” nofollow ”available.
19/11 If you would like to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: <a href = “https://adssettings.google.com/authenticated“
rel = “noflollow“ > https://adssettings.google.com/authenticated </a>.
Note: If you use the Facebook pixel with “extended comparison” or “Custom Audience from File” (ie upload of customer or newsletter lists), the data protection authorities require an opt-in, i.e. an express consent of the users. In this case you have to record the following passage.
Furthermore, when using the Facebook pixel, we use the additional function “extended comparison” (data such as telephone numbers, email addresses or Facebook IDs of the users) to form target groups (“Custom Audiences” or “Look Alike Audiences”) Facebook (encrypted) transmitted. Further information on the “extended comparison”: <a href=”https://www.facebook.com/business/help/611774685654668
“rel=” nofollow “> https://www.facebook.com/business/help/611774685654668 </a>).
We also use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the email addresses of the newsletter recipients are uploaded to Facebook.
The upload process is encrypted. The upload is only used to determine recipients of our Facebook ads. We want to make sure that the ads are only shown to users who are interested in our information and services.Note on opt-out: Please note that Facebook does not offer an opt-out at the time this pattern is created and you do it yourself have to implement. If you do not do this, you must remove this passage. The implementation can be done, for example, using Javascript (setting the opt-out link) and when loading the page via PHP (which checks whether the opt-out cookie has been set and only loads the Facebook pixel if the result is negative). If a user visits the website, it must be checked whether the “opt-out” cookie is set. If so, the “Facebook pixel” must not be loaded. In the case of your own opt-out, please add the following: To prevent your data from being recorded on our website using the Facebook pixel, please click the following link: Facebook opt-out Note: If you click the link , an “opt-out” cookie will be saved on your device. If you delete the cookies in this browser, you must click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain to which the link was clicked. If you delete the cookies in this browser, you must click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain to which the link was clicked. If you delete the cookies in this browser, you must click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain to which the link was clicked.
20. Facebook, Custom Audiences and Facebook Marketing Services
20.1. Due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes, our online offer includes the so-called
“Facebook pixel” of the social network Facebook, which is provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated (“Facebook”).
20.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
20.3. With the help of the Facebook pixel, Facebook is able, on the one hand, to determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites determined) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance.
20.4. Facebook processes the data in accordance with Facebook’s data usage guidelines. Accordingly, general information on the representation of Facebook ads, in the data usage policy of Facebook: https://www.facebook.com/policy.php.
Special information and details about the Facebook pixel and how it works can be found in the help section of Facebook: https://www.facebook.com/business/help/651294705016616.
20.5. You can object to the recording by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are displayed to you on Facebook, you can call up the page set up by Facebook and follow the instructions on the settings for usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices. You can also use cookies that measure reach and for advertising purposes via the deactivation
page of the network advertising initiative (http://optout.networkadvertising.org/) and also on the US website (http://www.aboutads.info/ choices) or the European
Website (http://www.youronlinechoices.com/uk/your-ad-choices/) contradict.
Note: 1. Please remove the passage if you are not using the service. 2. Since the functionality of the social plugins is similar to that of the Facebook pixel insofar as Facebook uses the data to process the user for marketing purposes, the above opt-out for the Facebook pixel should also be used for the social plugins.
21. Facebook Social Plugins
21.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f.
GDPR) Social Plugins (“Plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign ) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
21.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
21.3. When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted from Facebook directly to the user’s device, which integrates it into the online offer. User profiles of the users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs the users according to our level of knowledge.
April 21 By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by pressing the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there.
If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save his IP address. According to Facebook, only an anonymized IP address is saved in Germany.
21.5. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook’s data protection information: <a href = “https://www.facebook.com / about / privacy / “
rel =“ nofollow “> https://www.facebook.com/about/privacy/ </a> .21.6. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions regarding the use of data for advertising purposes are within the Facebook profile settings
possible: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com /.
The settings are platform-independent, ie they are applied to all devices, such as desktop computers or mobile devices.
Note: 1. Please remove the passage if you are not using the service. 2. Please note the implementation of Matomo’s opt-out and privacy settings: <a
href = “https://matomo.org/docs/privacy/#step-3-include-a-web-analytics-opt-out- feature-on-yoursite-using-an-iframe “rel =“ nofollow “> https://matomo.org/docs/privacy/#step-3-include-a-webanalytics-opt-out-feature-on-your -site-using-an-iframe.
22. Range analysis with Matomo
22.1. As part of Matomo’s range analysis, the following data is processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR): the browser type you are using and the browser version, the operating system you are using, your country of origin, the date and time of the server request, the number of visits, your time on the website and the external links you have activated. The user’s IP address is anonymized before it is saved.
22.2. Matomo uses cookies that are stored on the user’s computer and that enable an analysis of the use of our online offer by the user. Pseudonymous user profiles of users can be created from the processed data. The cookies have a storage period of one week. The information generated by the cookie about your use of this website is only saved on our server and not passed on to third parties.
22.3. Users can object to the anonymized data collection by the Matomo program at any time with future effect by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo no longer collects any session data. If users delete their cookies, however, this means that the opt-out cookie is also deleted and must therefore be reactivated by the users.
22.4. [At this point, please use Matomo’s IFRAME with the opt-out cookie (and enable IP anonymization in the settings area)].
Note: Please remove the passage if you are not using the service.
23. Jetpack (WordPress Stats)
23.1. Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit.
GDPR), we use the Jetpack plugin (here the sub-function “WordPress Stats”), which is a Tool for the statistical evaluation of visitor access and from Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website.
23.2. Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (<a
href = “https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active“
rel = “nofollow“> https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active </ a>).
23.3. The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles of the users can be created from the processed data, whereby these are only used for analysis and not for advertising purposes. Further information can be found in Automattic’s data protection
declarations : <a href=<https://automattic.com/privacy/“ rel=“nofollow“> https://automattic.com/privacy/ </a> and information on Jetpack -Cookies: <a href=”https://jetpack.com/support/cookies/^
rel= “nofollow”> https: // jetpack
Note: Please remove the passage if you are not using the service.
24. etracker
24.1. We use
the analysis service “etracker” from etracker GmbH, Erste Brunnenstrasse 1 20459 Hamburg , based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).
24.2. User profiles can be created under a pseudonym from the data processed by etracker. Cookies can be used for this. Cookies make it possible to recognize your browser again. The data collected with the etracker technologies will not be used to personally identify visitors to our website without the separate consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym. Furthermore, the personal data is only processed for us, i.e. not combined with personal data that was collected within other online offers.
24.3. You can object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your visitor data in the future, you can obtain an opt-out cookie from etracker under the following link, which means that no visitor data from your browser will be collected and saved by etracker in the future: http: // www .etracker.de / privacy? et = Account-ID [Please insert your account ID here].
24.4. The opt-out sets an opt-out cookie with the name “cntcookie” from etracker.
Please do not delete this cookie as long as you want to maintain your objection. Further information can be found in etracker’s data protection regulations: <a
href = “http://www.etracker.com/de/datenschutz.html“> http://www.etracker.com/de/datenschutz.h tml </a>.
Note: Please remove the passage if you are not using the service.
25. Criteo
25.1. We use the services of the provider Criteo GmbH, Gewürzmühlstr., Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR). 11, 80538 Munich, Germany.
25.2. The services of Criteo allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests.
If, for example, a user is shown advertisements for products in which he was interested on other websites, this is referred to as “remarketing”. For these purposes, when Criteo and our other websites on which Criteo is active are accessed, Criteo immediately executes a code from Criteo and so-called (re) marketing tags (invisible graphics or code, also as “web beacons “Designated) involved. With their help, an individual cookie, ie a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file notes which websites the user has visited, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, Visiting time and other information on the use of the online offer. Criteo may also combine the above information with such information from other sources. If the user then visits other websites, the advertisements tailored to his interests can be displayed.
25.3. You can find further information as well as possibilities to object to the recording by Criteo in the data protection regulations of Criteo: <a
href=”https://www.criteo.com/de/privacy/
b rel=% nofollow%> https: //www.criteo .com / de / privacy / </a>.
Note: Please remove the passage if you are not using the service.
26. Amazon affiliate program
26.1. On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR), we are participants in the Amazon EU partner program, which was designed to provide a medium for websites, by means of: the placement of advertisements and links to Amazon.de advertising reimbursement can be earned. Amazon uses cookies to track the origin of the orders. Among other things, Amazon can recognize that you have clicked the partner link on this website.
26.2. Further information on data use by Amazon can be found in the company’s data protection declaration: <a
href = “http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId= 3312401 ″ rel =“ nofollow “>
http://www.amazon.de/gp /help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=33124 01 </a>.
Note: This point will apply to almost every online shop, so it does not usually have to be deleted.
27. Communication by post, email, fax or telephone
27.1 We use means of distance communication, such as mail, telephone or email, for business and marketing purposes. We process inventory data, address and contact details as well as contract data from customers, participants, interested parties and communication partners. 27.2 Processing is based on Art. 6 Para. 1 lit. a, Art. 7 GDPR, Art. 6 Para. 1 lit. f GDPR in connection with legal requirements for advertising communications. The contact is only made with the consent of the contact partner or within the scope of the legal permits and the processed data is deleted as soon as it is not required and otherwise with objection / revocation or elimination of the authorization basis or statutory archiving obligations.
Note: 1. Please remove the passage if you are not using the service. 2. It is a sample for a newsletter that is sent via third-party senders (examples include MailChimp and Clever Reach) and has opening and click statistics. In this case, ask the shipping service provider for a “contract processing contract” (or “data processing agreement”). If you send the newsletter yourself or do not carry out any analyzes, you must shorten the sample accordingly.
Note: Please refer to the content of the newsletter and the evaluation of the opening and clicking behavior as part of the registration, ie in the registration form, for example: Our newsletter contains information about our products, offers, promotions and our company. Information on data protection, revocation, logging and the success measurement included in the consent can be found in our [LINK] data protection declaration [/ Link].
If you use a shipping service provider, you must add information to this and can use these examples as a guide (use of a service provider from the EU and one from a third country):
Shipping service provider: The newsletter is sent by CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, hereinafter referred to as “shipping service provider”. You can view the data protection regulations of the shipping service provider here: https://www.cleverreach.com/de/datenschutz/.
Shipping service provider: The newsletter is sent via “MailChimp”, a newsletter sending platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection
(https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).
Note on the legal basis: Please select the variant for Germany or Austria from the information on the legal basis. Please note that in Austria the so-called “ECG list” must be taken into account due to a provision of the E-Commerce Act (ECG).
This list is kept by the regulatory authority for telecommunications and broadcasting (RTR-GmbH): https://www.rtr.at/de/tk/TKKS_Spam. It contains those email addresses to which no emails may be sent.
28th newsletter
28.1. With the following information we inform you about the content of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your right to object. By subscribing to our newsletter, you agree to the receipt and the procedures described. 28.2. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. Our newsletters also contain information about our products, offers, promotions and our company.
28.3. Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored with the shipping service provider are also logged.
April 28 Shipping service provider: The newsletter is sent via “MailChimp”, a newsletter sending platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level
(https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).
28.5. Insofar as we use a shipping service provider, the shipping service provider can use this data according to its own information in pseudonymous form, ie without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of shipping and the presentation of the newsletter or for statistical purposes, to determine which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
28.6. Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to enter a name in the newsletter for a personal address.
28.7. Success measurement – The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or the access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users.
The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. Germany: The sending of the newsletter and the measurement of success are based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 Para. 2 No. 3 UWG or on the basis of the legal permission acc. Section 7 (3) UWG.
28.9. Austria: The sending of the newsletter and the measurement of success are based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Section 107 (2) TKG or on the basis of legal permission in accordance with. Section 107 (2) and 3 TKG.
10/28 The logging of the registration process is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR and serves as proof of consent to receive the newsletter.
11/28 Newsletter recipients can cancel the receipt of our newsletter at any time, ie withdraw their consent. You will find a link to cancel the newsletter at the end of each newsletter. At the same time, your consent to the measurement of success expires. A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled. By unsubscribing from the newsletter, the personal data will be deleted, unless their storage is legally required or justified, whereby their processing in this case is limited to these exceptional purposes only. In particular, we can save the e-mail addresses that have been removed for up to three years based on our legitimate interests before we delete them for the purpose of sending the newsletter, to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed.
Note: Please check whether the services mentioned are used within your online offer and adjust the list accordingly. You can add additional services according to the existing examples.
29. Integration of services and content from third parties
29.1. We use content or service offers from third-party providers within our online offer based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Integrate services such as videos or fonts (hereinafter referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information on the browser and operating system, referring websites, time of visit and other information on the use of our online offer, as well as can be linked to such information from other sources . The following illustration provides an overview of third-party providers and their content, together with links to their data protection declarations, which provide further information on the processing of data and, in some cases already mentioned here,
– External fonts from Google, LLC., <a href=<https://www.google.com/fonts“
rel=“nofollow“ target=“_blank“> https://www.google.com/fonts</ a> (“Google Fonts”). The integration of the Google Fonts is done by calling up a server at Google (usually in the USA). Data protection declaration: <a href=”https://policies.google.com/privacy% rel=“nofollow target
target=“_blank“> https://policies.google.com/privacy </a>, opt-out: <a
href=”https://adssettings.google.com/authenticated“ rel=“nofollow“
target=“_blank“> https://adssettings.google.com/authenticated </a>.
– Maps of the “Google Maps” service provided by the third-party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: <a
href = “https://www.google.
target=“_blank“>https://www.google.com/policies/privacy/</a>, Opt-Out: <a
href=“https://www.google.com/settings/ads/“ rel=“nofollow“
target=“_blank“>https://www.google.com/settings/ads/</a>.
– Videos der Plattform „YouTube“ des Dritt-Anbieters Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Datenschutzerklärung: <a
href=“https://www.google.com/policies/privacy/“ target=“_blank“ rel=“nofollow noopener“>https://www.google.com/policies/privacy/</a>, Opt-Out: <a
href=“https://www.google.com/settings/ads/“ target=“_blank“ rel=“nofollow
noopener“>https://www.google.com/settings/ads/</a>.
– Functions of the Google+ service are integrated into our online offer. These functions are offered by the third party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you are logged into your Google+ account, you can link the content of our pages with your Google+ profile by clicking the Google+ button. This enables Google to assign your visit to our website to your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Google+. Data protection declaration: <a href=”https://policies.google.com/privacy% rel= “nofollow”> https://policies.google.com/privacy </a>, opt-out: <a href = ” https://adssettings.google.com/authenticated “
rel = “nofollow”> https://adssettings.google.com/authenticated </a>.
– Functions of the Instagram service are integrated into our online offer. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our website with your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Instagram. Data protection declaration: <a
href = “http://instagram.com/about/legal/privacy/”
rel = “nofollow“> http://instagram.com/about/legal/privacy/ </a> .- We use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA. , 94301, USA (“Pinterest”). If you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites visited, which also contain Pinterest functions, type and settings of the browser, date and time of the request, your use of Pinterest and cookies. Data protection declaration: <a href = “https://about.pinterest.com/de/privacy-policy“
rel=“nofollow“>https://about.pinterest.com/de/privacy-policy</a>.
– Functions of the service or the Twitter platform (hereinafter referred to as “Twitter”) can be integrated into our online offer. Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the presentation of our posts within Twitter within our online offer, the link to our profile on Twitter as well as the possibility to interact with the posts and the functions of Twitter, as well as to measure whether users use the advertisements we have placed on Twitter access our online offer (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (<a
href=“https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active“
rel=“nofollow“>https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active </a>). Datenschutzerklärung: <a href=“https://twitter.com/de/privacy“
rel=“nofollow“>https://twitter.com/de/privacy</a>, Opt-Out: <a
href=“https://twitter.com/personalization“ rel=“nofollow“ https://twitter.com/personalization</a>.

*: This text is translation from German. In case of a conflict between English and German texts, German text is valid and German text is binding.